Fake Food / Food Sample

Unique "Food Sample" culture in Japan

When you go to Japan, you will see a lot of fake foods displayed in front of restaurants. They are  called “Food Sample” or “Food Moldel” and very popular and major culture in Japan. Japanese stores display the Food Sample in order to show their menu and attract attention.

Awesome technic of Japanese craftsmen

Food Sample can’t be mass produced. It costs a lot of delicate work and each Food Sample is handmade by professional craftsmen. They are so sophisticated that you can’t tell which is the real food. Sometimes it seems more realistic than a real one!